Creative Brand Leader + Independent Counsel
Disrupt the
Status Quo.
81% of consumers actively tune out ads. I find that more motivating than alarming. It means the bar for doing something worth paying attention to has never been higher. That's exactly the kind of problem I've built my career around solving.
About
Northern California native.
Boulder educated.
Schooled in Miami, San Francisco,
Portland, and Denver.
This ad business is chaotic, political, and relentlessly stressful. I've never found that particularly useful to dwell on.
I've been in enough rooms — agency war rooms, client C-suites, dealer conventions, executive presentations — to know the difference between people who make great work and people who talk about making great work. Over two decades at Wieden, Goodby, and Crispin taught me that. The work worth talking about almost never came from the loudest room. It came from clarity. A point of view held under pressure. Someone who stayed focused when shit got real.
That's the version of this job I've always wanted to do.
Borrowed from the final word
Hunter S. Thompson ever typed.
Some names are chosen. Others find you.
A counselor is also exactly what this business needs and almost never gets. Someone who's been in enough rooms to read them. Seen enough campaigns live and die to know the difference. Will tell you the honest thing when everyone else in the meeting is nodding along.
Advertising is complicated. High-stakes. Ego-driven. The briefs are fuzzy, the timelines are ambitious, and the opinions are very, very loud. Somewhere inside all that noise, you still have to make something that actually moves people and moves the needle.
A counselor guides you, supports you, and advises you. Gives you the clear read. Makes the call. Then makes the work.
Counselor Consulting. A voice of reason in an unreasonable world.
Work Together →Brand & Category Experience
Automotive
- Infiniti
- Chevrolet
- Dodge
- Saturn
- Goodyear
Tech & Entertainment
- Netflix
- Denon
- Visible Wireless
- TiVo
- EA Sports
- Inspire Clean Energy
- Amazon
- AT&T Wireless
Consumer Packaged Goods
- Red Bull
- Jameson Irish Whiskey
- Noosa Yoghurt
- Maxwell House
- Gevalia
- Tassimo
- Icebreakers
- Twizzlers
- barkThins
Outdoor & Sporting Goods
- Altra Running
- Under Armour
- Scarpa
- GoLite
- GT Bikes
- Shimano
- Merrell
- Trust for Public Land
Tourism & Hospitality
- Crystal Cruises
- Manifest Escapes
- Town of Breckenridge
- Moab Tourism Advisory Board
Retail & Restaurant
- Starbucks
- Raley's
- Noodles & Company
Agency Experience